Last 27TH of March, the driver Carmen Jordá returned to the tracks in Estoril, where she did the first event of the pre-season of GP3.
For our studio, it has been quite a challenge to design the image for the 2014 season of something as personal as the helmet of one of the few women drivers.
Although the quality and the security is in charge of the brand Arai, in our hands we had a secondary responsibility, but also as important: the aesthetics that will be with Jordá during the whole competition period.
As a woman and an athlete, she competes in a field traditionally associated with men, however she has not lost her femininity. She likes Japanese food, healthy food, the bio/organic, fashion, chill out music, Ibiza, Miami… These were the features that inspired us in deciding the design.
The design, based on driver’s own personality, is inspired by the character of Pentesilea, the Amazon’s Queen in the Greek Mythology.
The Amazons were associated with different historic nations during the late antiquity. Then it ended up referring to soldier women in general. The Amazons were usually represented in classic art, fighting with Greek soldiers, competing with them under the same conditions. Even Achilles himself never knew that Pentesilea was a woman until he took off her helmet and he saw her face. This is why we started from this idea to develop our proposal.
From our studio, we wish her all the fortune and good luck in all her possible triumphs.